sunil shibad's blog informs us that as per Steven Fredericks, TNS Media Intelligence President-CEO, online advertising spend, including search, would reach $20 billion by year-end, or about 12 percent of the projected $161 billion 2006 measured media advertising spend.
losers include B-to-B magazines and newspapers - and to a lesser extent, consumer magazines and Sunday newspaper magazine supplements.
i have got tired of pushing my techie / hardware / durables clients to look at the net as a viable and effective alternative to conventional media.
they have case-studies. they have numbers to prove it. they even have the option of pay-only-for-what-you-get.
and still they hem and haw sit on the fence.
when will they ever learn ??
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