amongst the first media innovations i heard of ..was a sunsilk hoarding on a pedder road ( or was it breach candy ? ) high-rise, with a live fashion show happening on it during peak hours..it caused traffic jams galore even in bored, been-there-done- that mumbai...
then the odd one like the axe website struck me..though hardly any one knew of it except its creators..
buying out a masthead or even an entire front page of a newspaper was the option when all other attempts to "innovate" drew a blank.
and then one fine day, while scanning the headlines, i stumbled upon this link which documented innovations in the field of communications.
when the maruti suzuki swift was launched, there was an actual car displayed on an elevated platform near a site at ITO in delhi. what could have been more impactful would have been a swift actually driving around in a single strip of road. or messages painted on roads ( except that they are supposed to cause driver distraction , in this day and age of in-car TV's and mobile phones ).
elevator doors in buildings with BPO offices are painted with messages of the "great kebab factory" a popular eating joint that hopes to cash in on captive consumers.
there are more examples of innovations in the article...and its heartening to see and note that innovation is slowly catching on.
cheers to that !!!
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