In other words it was about the benefit and not so much anything else.
An antithesis to this came to my notice in the form of this toon! Its a take off on the trust and authenticity waves that seem to be the hype around... Today's mediascape!
The holy trinity of blog currency. Indeed!
2 comments:
ajit
welcome and this is an interesting point of view expressed.
would disagree a tad from a personal perspective however..wouldn't the three words COLLECTIVELY have the impact as against the words in isolation ? or are we talking about a ranking of the words in order of their importance ? even so..the three words are magic at any age or time.
right ??
Hey Ritu,
This was not about creating a phrase out of the words...
The magic of the words old school continue to be magic ...
You: meaning its not about what the product is, its what it can do for YOU!
New: Curiosity is not cat's nature alone, humans are equal if not more therefore the search for NEW.
Free: When did we all not want a good deal? Will we divert attention from a freebie?
So in that order, content pulls responses, and if the content and the actual offer match it leads to conversions... Art form almost perfected by the masters ... Hopkins, Caples, Drew Caplan, Neil French endless list ...
The trinity in today's context on blogs ... well together could mean a lot when we say it or do something about it.
But that's not what we humans are doing on the blogosphere...
You should notice the subtle shift in perspective here.
One needs to Move from marketer to the consumer/human angle.
Blogs are what we as individuals are doing and therefore its what I want to say.
Obviously I will say what I LOVE to say.
To be in my band common interests are needed. Do YOU have them?
That in essence is what the stone men called communities ...
Modern approach to an ancient way of life...
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