Recently went through the findings of a survey that captures patterns in blogging, and tries answer the why, what and who blog.
Contrary to popular opinions, what I've been saying all along, emerges factually correct. That predominantly blogging is more like ones own diary! A medium of self expression, its young, is done by heavy internet users... Here are the top ten findings of the study. And this is basis Americana ... Guess what and where could be in India?
Here are the top ten findings:
1. Blogging is bringing new voices to the online world.
2. Telephone surveys capture the most accurate snapshot possible of a small and moving target.
3. Contrary to the impression created by the press attention on political blogging, just 11% of bloggers say they focus mainly
on government or politics.
4. The blogging population is young, evenly split between women and men, and racially diverse.
5. Relatively small groups of bloggers view blogging as a public endeavor.
6. The main reasons for keeping a blog are creative expression and sharing personal experiences.
7. Only one-third of bloggers see blogging as a form of journalism. Yet many check facts and cite original sources.
8. Bloggers are avid consumers and creators of online content. They are also heavy users of the internet in general.
9. Bloggers are major consumers of political news and about half prefer sources without a particular political viewpoint.
10. Bloggers often utilize community and readership-enhancing features available on their blogs.
Source: Lenhart, Amanda and Susannah Fox. Bloggers. Washington, DC: Pew Internet & American Life Project, July 19, 2006.Bloggers - v - Pew Internet & American Life Project
No comments:
Post a Comment