Matrix Revisited

Yesterday I was rapping as usual with a friend from the CellCos and ended up talking about how little the guys who decide what kind of content will reside on their GPRS portals know. Take some content to them and they will ask you how you would promote the same. (before hitting you on the head with a 50% revenue share they have dreamt up for themselves) The content provider has to bear the cost of developing the content, sharing rights fees with the original owner and media costs to promote the content. Net result - few content guys have the balls to be orginal. They simply cannot be innovative knowing that at the end of all this they will be left holding about 10% of the total value of the content. Dont blame them for treating content likse e onions - buy by the ton and sell by the kilo.

What if I had Satyajit Ray content - Feluda, The movies and everything else, would CellCos be interested? Yes they would be in West Bengal and BanglaDesh. Try talking to a Hutch guy in Mumbai and you will know what I mean. Now what if I were to get a media house as a partner? What if they push the content to ensure stickiness of their readership? Now does that change the game?

What if I use search marketing? Every true Bengali searching for anything to do with the language or the culture would come to the website. I get ad revenue on the webpage that hosts the content, get revenue from operators through whom my visitors download the content.

Now does it become interesting?
The art of working in the digital space is not in looking at components in isolation but in being the zubin mehta of creating a matrix of sounts that work together to give a symphony.

Are there any companies that you know of that is taking interactive and mobile along with brands and content and creating a unified solution? If you send me a list of these I promise to buy you a cuppa in which ever city you are located.

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Interesting read

Blogging for Dollars