customer engagement

the longer you keep him with your brand, the better it is.
thats what engagement is.
with brands and brand experiences that are sticky.

and so this is how a few do it. by creating groups of involved, happily hooked conumers.


india's leading karaoke jockey KJ Subz does it by offering his fans the chance to turn rockstar. and so teeming crowds hang around waiting for their turn to belt out their opportunity from behind the mike.


vikas verma's Colour Factory at an upscale DLF mall in gurgaon is therapeutic, as i discovered.
at this DIY ceramic studio, one can pick a choice of pottery and personalise it, paint it, jazz it up. and eat and drink alongside while trained assistants attend to your queries and top up your colours and select paintbrushes for you.


so can't record labels team up with KJ Subz ? to do a karaoke evening of their music exclusively ? or promote the music of a forthcoming film by getting consumers to listen to it and sing along ? throw in a few simple quiz type questions for prizes and you have a winner.

and can't the camlins and the fevicryls of the world tap in to the world of the colour factory ? or even the juice or snack brands of the world may be ?

are we looking at fleeting levels of brand exposure which may or may not impact consumers ? or a guaranteed 2/3 hours of pure passionate involvement from them ?

take your pick brand marketers.