My Firework Videos

Thursday, May 25, 2006

Passion Drives...

Gadget geeks go here
News-hounds and gossip mongers go hereTechnology geeks go here

What’s common to woot which sells one sexy product “deal ” as it dubs itself.
And sells itself out only to re-invent itself every 24 hours.

To warfornews which quietly slips in to the world of today’s TV channel journalism and uncovers their deepest, darkest secrets.

To a barcamp, a concept which has originated in "saddi dilli"..surprise surprise and not in Bangalore. Where lovers and users of technology get together to rap and share ideas and visions of what they want to do with technology.

All of these are unique ideas which give groups of consumers what they are looking for.
It taps in to their passions and deepest desires.

So that apart from the initial effort …to drive traffic, the consumer gets hooked and keeps coming back for more and much much more.

And one more thing. Viral marketing has created the buzz around all these.

What now brown cow you may say ?

A desi woot avatar will work. Assuming the stuff up for sale doesn’t come from Chinese rip-offs or from grey market junk.. Rediff and Baazee are you listening ? Try and figure why that zircon pendant doesn’t sell despite 20 identical listings and a one rupee pricetag plus three hundred bucks delivery charges.
And why that Nokia handset doesn’t get enough bids. That’s because its cheaper at the nukkad store.

Some passionate soul who KNOWS gizmos can turn this in to a money spinner.

Rock music passions can open up another front. I keep telling my dear buddy Naren Kusnur to start his music blog. Given his exposure in the business and his contacts with musicians that’s a slot that he can do full justice to. Rise O Naren. History awaits you…

Then given our passion for gossip and Bollywood who will be the first to blog the darkest secrets of that world ? Film rags are pure childs play didn’t you know ?
This could be the worlds first pay to read blog. Mint millions.

The gaming world where game driven souls can meet, rap, play.

Niches could tap in to karaoke, hacking, net usage, business games, brand developments, trend spotting… the list is endless

Enough people are passionate about many things

Cash in.

1 comment:

Sunil Nair said...

Juno you are bang on.You speak of what Ebay has been talking of for a long time.
Read FutureShop and you will know.