where all will you touch...

...your consumer ?

a quick visit to the washroom at delhi's turquoise cottage last night in the midst of rocking karaoke do left me stunned.

on the left hand side of the mirror. there was a nicely printed sticker. classy graphics too. saying that i was looking at a marie claire woman. and on the right of the mirror was pasted another sticker with a visual of the international marie-claire magazine.

i dont know if it was there by chance or deliberately put there. but pause now. think.

then there was this promo done by dettol handwash liquid soap in the washrooms of PVR cinemas where users had free bottles of the product for their use.

is this ten seconds worth of brand exposure in a washroom albeit in an "upmarket" what we are coming to ? imagine WC's with stickers saying they use harpic and nothing else !

there was this guy on e bay who was auctioning his forehead for a brand tattoo.
imagine if he was a co-worker or a family member.

sheesh !

move over SMS. MMS. inflight promos. pop-ups. in-film placements.

but the scrabble seems to be for newer and more innovative ways of brand exposure. in a myriad of ways. newer and innovative touch points.

the beauty is that now brands have people looking for that connect.

via podcasts. or message boards or discussion groups. or an online virtual walk through. or contests like this one which ask viewers to guess the ending of the movie "fanaa'. via gaming.
and yes even thru blogs !

so are there any more ways of touching consumers? capturing them while they remain willing slaves to a brands experience ?

possible areas could be around

movie seats
IM / chat browsers
search engine home page ( google allows you to brand the home page )
wiki
spa
at your shrink's office !
on your inflight movie screen
on your GPRS display screen
on your ice-cream cone


any one for any more ??